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In my role as Marketing and Digital Manager, I oversee marketing operations for B2C and B2B sectors within Fitzgibbon Interiors, Henley Stoves Ireland, and Deanta Ireland, and orchestrated Henley Stoves’ launch into the UK market. My responsibilities include strategy development, digital campaign management, and brand enhancement across all platforms.

Key Responsibilities and Achievements:

• Team Leadership: Lead a team of graphic designers in content creation, e-commerce/web design, and 3D modeling. Foster collaboration, support professional growth, and ensure high performance and innovation.

• Process Improvement: Implemented a Kanban framework in Trello, increasing task requests processed by 30% and introduced Story points for better project transparency and efficiency.

• Mentorship: Guided our e-commerce designer to deepen expertise in Shopify, improving user experience and aligning designs with the executive vision.

• UK Market Expansion: Led Henley Stoves' UK launch strategy, overseeing web development, content creation, SEO, and social media engagement.

• Marketing Strategy: Collaborated with senior leadership to develop and implement an annual marketing plan and budget, driving business growth and market share.

• Cross-Functional Leadership: Partnered with various departments to support product launches and branding efforts, ensuring consistent messaging.

This role has refined my leadership skills and deepened my expertise in digital marketing, eCommerce strategies, and client relations, reinforcing my commitment to driving growth and excellence.

RepairLift is a globally distributed ~50 person ad agency based in New York with 200+ clients. I had three Client Success Manager direct reports and I worked closely with the CEO and Head of Operations to quantify the outcomes of the success team as well as design and streamline processes with the heads of each department. (Graphics, SEO, Facebook Ads, Google Ads, Web Development)

In my role, I personally mentored Client Success Managers, leading initiatives to standardize procedures and introduce new workflows. I conducted weekly meetings, authored an operations manual, and actively managed 8 Enterprise accounts to ensure a deep understanding of our processes and to identify daily improvement opportunities in the customer lifecycle.

Process Management: Spearheaded the development and implementation of training materials by effectively consolidating insights from various departments.
Training & Mentorship: Successfully mentored and trained a dynamic team of Client Success Managers, emphasizing a culture of continuous improvement and commitment to excellence.
Churn Reduction: Played a pivotal role in significant churn reduction by bridging the gap between client expectations and product deliverables, I handled all escalations that arose to document and get a deeper understanding of causes of dissatisfaction in our products.
Customer Satisfaction & Revenue Boost: Directly contributed to enhanced customer satisfaction, which translated to 1.2MM ARR revenue growth for the company.
Cross-department Collaboration: Collaborated seamlessly across multiple departments to ensure consistent messaging, strategy alignment, and goal realization for the success of clients.
Analytics and KPI’s: Developed KPI’s around account performance to identify points of weakness as early as possible, primarily using Google Analytics. Guided clients to a 5x increase in ROI by focusing on business processes as well as ad campaign results.

Visiture is a 150 person ad agency based in Charleston, SC (recently acquired by Wpromote) We drove traffic to national and global e-commerce brands. I directly managed 20-30 clients at a time supervising the work of teams in Google Ads, Content creation, Technical Website Analysis, and Keyword Research. As an individual contributor, I worked directly with executive clients and wrote reports detailing the performance and deliverables created each month, created plans for the coming months and relayed client concerns back to our teams.

Project Management: Managed 20-30 projects simultaneously, representing $1.8MM in ARR
Communication & Collaboration: Collaborated with project teams to set, measure, and achieve goals, ensuring high-quality services for e-commerce clients.
Analytical Approach: Monitored analytics and KPIs, identifying process improvements to benefit e- commerce clients.
Communication & Collaboration: Actively managed client relationships to set, measure, and achieve project goals. Actively managed client relationships.  Developed and streamlined workflows, enhancing team efficiency.

Boomtown is a quickly growing B2B SaaS company that helps real estate agents attract leads and close deals by organizing and following up with clients automatically. With 700 employees and 50,000+ users on 4,000 accounts it’s one of the largest Real Estate SaaS solutions in the United States.

As an individual contributor, I worked to get clients onboarded after the sale. From information gathering and account setup, to software training and best practices - I was in charge of turning reluctant new clients into raving fans that got the best results out of our software.

Client Coaching: Guided clients on system adoption, ensuring their success and understanding of operational processes.
Collaboration: Worked with Sales, Marketing, and Support teams, facilitating seamless client experiences and addressing challenges.
Analysis & Strategy: Evaluated lead generation campaigns, optimizing strategies based on performance and client needs.

Education History

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